Brand Analytics er et system for overvåking og analyse av sosiale medier som samler inn data fra ulike kilder for å evaluere omtaler og trender.
Brand Analytics is a Social Media Monitoring and Analysis System.
- Data acquisition from all sources, namely social networking sites, video hostings, map services, public channels and messenger chats, review websites, forums, blogs, marketplaces, online media, newspapers, magazines and federal channels.
- All types of messages and data: message text, recognized picture texts, video transcripts, check-ins, stories.
- High number of metrics and message attributes, coupled with configurable data-segmentation system, makes it possible to solve a widest range of problems, from reputation control and real-time marketing to in-depth research.
- Automatic recognition of mentions sentiment with 85-90% accuracy. Machine-learning algorithms categorize messages, identify media-space trends, aggression, recognize texts in images, etc.
- Configurable alert messages via mobile app, Telegram or email.
- High level of automation for quick analytics: automated tagging, trend detection, personalized reports, filtration of various kinds of spam and irrelevant messages.
- Simple and user-friendly interface makes preparing most complex analytic reports possible in minimal time.
- Monitoring mentions by geo-tags and check-ins Sources.
- Social networking sites: VK.com,OK.ru, Instagram,Facebook, Twitter, YouTube, etc.
- Blogs, forums, review websites.
- Telegram channels and public chats.
- Mass media.
- 40K sources.
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