Digital audio advertising software, also known as audio programmatic advertising software, allows businesses to automate the buying and insertion of ads into digital audio content, including podcasts, digital radio, and music streaming services. This software leverages algorithmic buying technology to streamline the process of selling and embedding ads into audio content. Programmatic audio ads can be delivered across various devices, including desktops, mobile phones, and smart speakers. Digital marketers can use this software to reach multiple audio publishers through a single buying platform. Within the broader advertiser campaign management ecosystem, digital audio advertising software helps businesses create, schedule, and run audio ads efficiently. For example, it enables the placement of prerecorded ads that play during music streams or podcasts. To run audio ads, marketers or advertisers typically connect to a demand-side platform (DSP) that supports audio ad formats, allowing them to specify where and when their ads will be aired.
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