Element Human

Measure what your audience thinks, feels, & says. Turn human behaviors into machine learned empathy.

Element Human is a multi-disciplinary team using AI to build the empathy layer for the internet so that people and companies can build deeper, higher quality relationships that improve lives.

We call these behavioral learning models (BLMs). Like Large Language Models (LLMs) predict the next word, BLMs anticipate behavioral expression. This allows machines to recognize, interpret, and empathize with the human element.

This starts with the creator economy where over 200M creators are interacting with over 4.2B people on a daily basis. We are standardizing campaign measurement so the entire ecosystem can flourish.

Never before has society seen this rate of interaction and its only speeding up. Every single interaction is through a device. A machine that does not recognize or respond to how the individual is feeling. No contextual feedback. We are here to change that.

We help creators, agencies, brands and platforms implement behavior learning models across their digital interactions to continually improve the quality of the human experience.

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