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ByajBook is simplifying credit and finance for lenders across Bharat. Its goal is to bridge the credit gap in Bharat by empowering lenders. Lenders continue to account for nearly two-thirds of the gold loan market in India, and ByajBook provides a secure, fast, and easy way to access credit and finance by digitalizing their lending businesses.
Its vision is to make lenders more efficient and enable them to extend credit to more people who lack access to formal credit. Users actively engage with the app, adding over ₹100 crore worth of loans every month. This high level of engagement has led to more than 25% of active merchants joining the platform through word-of-mouth and referrals.
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