Owned media platforms empower companies and creators to share content for audience building, engagement, and monetization. These tools offer a suite of features designed to host various content types, including articles, videos, podcasts, live streams, and other editorial formats, on a dedicated property. Upon creating the property, users can leverage owned media platforms to designate content as exclusive to subscribers, establishing a direct relationship with their audience and collecting email addresses in the process. To enhance content and audience management, owned media tools integrate the functionalities of content distribution software and content experience platforms, while also incorporating features from content creation software and CMS tools.
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