Marketplace software, also known as multivendor marketplaces, allows users to create and manage digital storefronts that feature product and service listings from multiple vendors. These tools streamline the entire process of building, hosting, and managing an online marketplace, covering everything from website design to vendor communication and shipping. While marketplace software is similar to e-commerce platforms in that they both facilitate the creation and management of digital storefronts, there is a key difference: e-commerce platforms are designed for a single vendor, whereas multivendor e-commerce platforms operate as a digital marketplace. Some marketplace software products are available as standalone platforms, while others are offered exclusively, or as an option, as plugins for other web content management systems.
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