Chromatic Labs

Chromatic is an AI production workspace for teams that need to make content with AI models without becoming prompt engineers. At the centre of the product is Light, a context-aware assistant that sits on a canvas alongside the user's references, briefs, and existing outputs. Light understands what is already on the canvas, writes the prompts,runs them across the connected models, and returns the result — so the user directs the work rather than engineering it. The assistant comes with skills: saved, reusable workflows. Once a team gets a look, a format, or a pipeline right, they can turn it into a skill and rerun it consistently across campaigns, products, and languages.

Chromatic gives access to current generative models for video and image — Seedance 2.5, Kling, Veo, Wan, Nano Banana, and GPT Image among them - with transparency on what each model costs and where each one is actually good.

The platform serves agencies, performance marketers at D2C and e-commerce brands, in-house creative and design teams, and filmmakers. C Chromatic has produced AI-generated brand films, performance ads, multilingual tag-ons, and CGI work for brands including ITC/Aashirvaad, Cipla, Sun Pharma, Burger King, Pizza Hut, and Homecentre.

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