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New Attribution Software

Companies leverage marketing attribution software to analyze how various actions, events, or touch points throughout the prospecting and sales processes impact the overall success of their marketing and sales efforts. As a closed sale typically results from a complex interplay of multiple factors occurring in a somewhat unpredictable sequence, determining the key contributors to success can be challenging. Marketing attribution software plays a crucial role in assigning value to each factor that may have influenced the success of a sale, based on its impact on the customer or prospect during interactions with the company. Acting as a central hub, this software consolidates data from various marketing and software tools, seamlessly integrating with solutions employed by sales, marketing, or public relations departments, such as CRM, marketing automation, email marketing, email tracking, demand generation, and sales analytics tools.

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Ecomail.app

Ecomail.app

ecomail.app

Ecomail is an email and omnichannel marketing platform. Communicate effectively with customers using email, SMS, Facebook. With us, you can do this simply and automatically, yet with individual care. Use our drag&drop editor and create beautiful, responsive templates or pick one of 100 pre-made temp...

Clarivoy

Clarivoy

clarivoy.com

Clarivoy offers full-funnel Sales Attribution and Analysis tools so marketers can see the true results of their campaign spend.Discover the dealership marketing cloud used by modern marketers like you.

OptiMine

OptiMine

optimine.com

OptiMine Insight, the cloud-based agile marketing measurement platform that measures the cross-channel performance of all your channels and ads- offline and online.

Roivenue

Roivenue

roivenue.com

ROIVENUE is an analytics, attribution and optimization suite for ecommerce. It helps marketers to accelerate revenue growth and increase marketing profit through data integration and understanding of multi touch journeys. Using data-driven attribution models, it allows marketers to identify underper...

Ruler Analytics

Ruler Analytics

ruleranalytics.com

Ruler Analytics is a marketing measurement and attribution platform that connects siloed marketing, sales, revenue and customer data to: - Provide a full funnel view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword level - Create multi-touch attributi...

Fospha

Fospha

fospha.com

Fospha is the industry-leading solution powering profitable eCommerce growth. Bad marketing measurement is a $589bn problem, with 60% of revenue wrongly attributed by poor-fit platforms like GA and channels' Ads Managers. With Fospha, spending your precious budget on the wrong ads is a thing of the ...

Cometly

Cometly

cometly.com

Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data.

Openprise

Openprise

openprisetech.com

Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive growth. Openprise is a single, no-code platform that lets you simplify your RevTech stack, respond ...

NestAds

NestAds

nestscale.com

Ad Tracking & Marketing Attribution. Exclusively built for Shopify merchants. NestAds lets you analyze accurate data from your advertising campaigns and uncover customer journey insights. Confidently made data-driven decisions to maximize ROAS and drive business growth.

InfiniGrow

InfiniGrow

infinigrow.com

InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps B2B SaaS marketing teams uncover the business impact of any marketing activity, forecast the results...

ChannelMix

ChannelMix

channelmix.com

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver...

Wizaly

Wizaly

wizaly.com

Optimize the ROI of your marketing mix based on our 100% data driven view of the performance of your marketing channels.Unlock the Power of Marketing Analytics at Wizaly.com: Optimize Your Marketing Campaigns, Maximize ROI, and Understand the Customer Journey. Discover actionable insights and data-d...

Tracify

Tracify

tracify.ai

Tracify is a software specialized on e-commerce companies for tracking and attribution of all your marketing activities (multichannel). Using a revolutionary tracking technology, users can be tracked without modeling or Google Analytics - 100% GDPR compliant. Tracify offers a variety of detailed das...

Veritone

Veritone

veritone.com

Veritone Attribute is transforming marketing attribution in media broadcasting, using AI-powered technology that delivers near real-time performance metrics for advertisements in all broadcast formats including scheduled and unscheduled spots (live reads, organic mentions promos). Veritone Attribute...

Solitics

Solitics

solitics.com

Solitics is an innovative customer engagement platform specializing in Visitor activation, Customer engagement and state-of-the-art Aanalytics suite. The platform enables B2C brands to automate, personalize and fully manage their customer life cycle, implementing most ambitious vision and driving gr...

Madgicx

Madgicx

madgicx.com

Madgicx: the E-com Ad Cloud offers a full range of solutions that help Meta advertisers optimize all areas of their advertising - including Facebook tracking, automation, targeting, creatives, and ad management.

rampmetrics

rampmetrics

rampmetrics.com

rampmetrics is a complete marketing analytics solution out-of-the-box. Conversion Tracking, Marketing Attribution, Funnel Analytics are seamlessly integrated with no coding or complex setup.

Measured

Measured

measured.com

Voted #1 Measurement/Analytics technology by AdExchanger and awarded Best Attribution Tool by Digiday, Measured helps brands grow by measuring incremental media contribution to desired performance results. Through a transparent experimentation approach that is always learning, Measured delivers ongo...

Tomi.ai

Tomi.ai

tomi.ai

Tomi.ai is a privacy-friendly website visitor and inbound lead scoring platform that predicts the probability to buy and future revenue for every website visitor and turns these predictions into: - Advertising audiences and synthetic conversions (smart bidding optimization signals) that maximize rev...

LeadsRx

LeadsRx

leadsrx.com

LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conversion Tracking Pixel™ and built-in identity graph technologies. These result in getting onboarded in ...

Rockerbox

Rockerbox

rockerbox.com

Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, and market smarter. Rockerbox helps you to execute better in-channel optimizations and stop wasting mo...

CaliberMind

CaliberMind

calibermind.com

As a strategic B2B leader, you need to have your thumb on the pulse of the market. But with all of the tools your teams use, it’s hard to connect the dots and figure out if your message is resonating with the right audience at the perfect time. The CaliberMind platform organizes and makes sense of y...

TrafficGuard

TrafficGuard

trafficguard.ai

With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conver...

Dreamdata

Dreamdata

dreamdata.io

Dreamdata's B2B Revenue Attribution Platform connects data from across your go-to-market tech stack to offer unprecedented insight into your B2B customer journey. From anonymous first touch to closed-won, Dreamdata puts an end to guesswork and delivers actionable analysis of what really drives your ...

Lifesight

Lifesight

lifesight.io

Make Every Marketing Dollar Count - Leverage your own data with AI-powered measurements to make optimal marketing decisions. No data analysts or scientists required. Lifesight’s platform enables modern marketers to achieve greater outcomes by taking ownership of customer data, mitigating the loss o...

WhatConverts

WhatConverts

whatconverts.com

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConv...

CallTrackingMetrics

CallTrackingMetrics

calltrackingmetrics.com

CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to make data-driven advertising decisions. CTM integrates with core tools mar...

Attribuly

Attribuly

attribuly.com

Accurate conversion tracking and attribution are critical for your Shopify store. But Ad platforms and analytics frequently misreport, which has a serious impact on your growth. Attribuly is the only first-party cookie solution featured by Shopify. It upgrades your tracking with first-party cookie &...

Factors.AI

Factors.AI

factors.ai

Factors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console...

LiveRamp

LiveRamp

liveramp.com

LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and g...

Triple Whale

Triple Whale

triplewhale.com

Triple Whale centralizes the metrics from all the tools you use, right into your pocket. We simplify, inform & save you time!

HoneyStack

HoneyStack

hockeystack.com

HockeyStack is the leading analytics & attribution platform for B2B. HockeyStack connects with all your platforms, cleans your data, and allows you to measure what's driving pipeline and visualize buyer journeys. End-to-End SaaS Analytics. HockeyStack is a SaaS analytics tool that unifies marketing,...

Flowcode

Flowcode

flowcode.com

Unlock the power of direct connections. Flowcode is the #1 trusted QR provider for instant conversions and real-time data. We offer offline to online tools such as first-party data collection, next generation geo-reporting data, mobile-first landing pages and API integrations.

BL.INK

BL.INK

bl.ink

BL.INK powers shortened URLs and QR codes with unlimited data and flexibility. With BL.INK, you’ll create thousands of custom links that capture unlimited data points so you can measure every user touchpoint and perfect every interaction. Everyone on your team can create perfect data to accurately m...

CallSource

CallSource

callsource.com

CallSource is the industry leader for call tracking, lead management and business analytic solutions. Maximize your marketing dollars and get measured results.

Terminus

Terminus

terminusplatform.com

The old way of doing things isn’t working anymore. And, you can’t afford to fall behind. B2B strategies have evolved and the rules to the game have changed. You need the platform, the experts and the tactical playbooks to get you where your business needs to be, especially with the increased pressur...

Invoca

Invoca

invoca.com

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses answer these questions — and more — by unlocking new data from calls, so they can acquire and retain more customers fo...

PixelMe

PixelMe

pixelme.me

PixelMe is a multi-touch customer attribution platform for savvy marketers. Unify your marketing data to attribute every marketing effort, track ROI, view customer journeys, and optimize your budgets for growth. An URL shortener that includes retargeting pixels in every link you share. Create powerf...

CallRail

CallRail

callrail.com

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketing analytics and business communications solutions deliver real-time insights that help our customer...

AdRoll

AdRoll

adroll.com

With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution, all in one place. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth platform.

Demandbase

Demandbase

demandbase.com

The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a si...

Impact

Impact

impact.com

impact.com, the leading global partnership management platform, has been transforming the way enterprises discover and manage all types of partnerships — including affiliates, influencers, commerce content publishers, B2B, and more — since its founding in 2008. Their powerful, purpose-built platform...

TrackMaven

TrackMaven

trackmaven.com

Marketers report on their results for two reasons: to prove their value, and to improve results. TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates all the data mar...

ActiveCampaign

ActiveCampaign

activecampaign.com

ActiveCampaign is a cloud software platform for small-to-mid-sized business and is based in Chicago, Illinois. The company offers software for customer experience automation (CXA), which combines the email marketing, marketing automation, sales automation, and CRM categories.

Constant Contact

Constant Contact

constantcontact.com

Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York. The company was founded in 1995 and was later sold to Endurance International in 2015.

Attribution

Attribution

attributionapp.com

Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Con...

Hubspot

Hubspot

hubspot.com

HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better. Get started with free tools, and upgrade as you grow. With Marketing Hub, all your marketing tools and data are on one easy-to-use,...

Salesforce

Salesforce

salesforce.com

Salesforce.com, inc. is an American cloud-based software company headquartered in San Francisco, California. It provides (CRM) customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and ap...

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