Plum

Plum is a savings and investment app designed to simplify managing your finances by leveraging artificial intelligence (AI) to analyze your spending habits. It automatically sets aside money for savings based on your financial activity, making it easier to build a savings pot without needing to manually transfer funds. Users can choose how much they want to save and can adjust their savings settings at any time.

One of Plum's key features is its ability to round up purchases to the nearest pound, allowing users to invest their spare change. The app also offers insights into spending patterns, helping users manage their finances more effectively. Additionally, Plum provides tools to identify cheaper alternatives for utilities and insurance, further enhancing cost-saving opportunities.

Plum supports various financial products, including savings accounts, a Cash ISA, and investment options. It allows users to invest from small amounts, making it accessible for micro-investing. The app also offers a 52-Week Saving Challenge, which helps users build a substantial savings amount over time by gradually increasing weekly savings.

For those interested in long-term financial planning, Plum supports retirement savings through a Self-Invested Personal Pension (SIPP). The app integrates with major UK banks, ensuring seamless access to financial information and transactions. Overall, Plum serves as a comprehensive financial tool that automates savings and provides valuable insights to help users manage their money more efficiently.