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Parade

Parade

Parade helps freight brokerages manage carrier capacity, relationships, availability, pricing, and load coverage by connecting with existing transportation tools.

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Parade is a freight brokerage and 3PL capacity management platform designed to help teams source carriers, cover loads, manage carrier relationships, and make more informed pricing decisions. It provides live capacity signals across a carrier network, helping users identify available and suitable carriers, reuse trusted partners, and coordinate freight coverage more efficiently.

The platform includes AI-powered CoDriver tools that handle inbound carrier calls and emails, qualify carrier fit, capture quotes, and sync information with Parade. Freight brokers can use automated load offers, private carrier portals, targeted campaigns, recurring-lane automation, and carrier performance tracking to support carrier sourcing and network development. Parade also integrates with transportation management systems, load boards, compliance tools, rate benchmarks, and other freight technology, helping centralize data and streamline carrier onboarding, verification, booking, and capacity management workflows.

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