Page 6 - Top Otterfish Alternatives

Actito

actito.com

Actito is a SaaS marketing automation company founded in 2000. Back then, the three founders wanted to bridge the gap between brands and consumers. So they started building the software that marketers now love. With Actito, you can personalize your interactions by the second, with hundreds, thousands, even millions of customers worldwide. Actito targets mid to large companies who want to run all their marketing activities from one easy-to-use platform. All the customer data you are collecting is centralized and consolidated onto a Customer Data Platform and made available to tailor, target and personalize right-time messages through main marketing channels – namely email, mobile and web. Actito offers full compliance with Europe’s latest general data protection regulations (GDPR), leaving marketers free to focus on building lasting and profitable customer relationships. Actito runs its European operations from its headquarters in Belgium, and also has offices in France and The Netherlands. Actito is also present in North America with an office in Canada. More than 250 clients use the platform worldwide including ABB, Friesland Campina, Biocodex, ARTE, WWF and KIA.

InfiniGrow

infinigrow.com

InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps B2B SaaS marketing teams uncover the business impact of any marketing activity, forecast the results of any budget scenario, and continuously hit their KPIs by optimizing their budget allocation towards the best-performing channels. In today's agile marketing landscape, B2B marketers are faced with increasing challenges as they attempt to make their marketing more predictable, measurable, and revenue-driven. InfiniGrow automatically consolidates and analyzes your live Marketing, Sales, and financial data to uncover the exact business impact of your activities, and provides clear visibility and AI-driven recommendations to better allocate your budget so you can continuously hit your KPIs.

Blue Triangle

bluetriangle.com

Every red light is not the same. Nor is every business opportunity. Blue Triangle gives you unified tracking of technical, security, business and marketing KPIs like broken links, out of stock, bounce and exit rates and much more – all in a single customizable dashboard. Digital experience monitoring is just part of the story. Imagine the power of actionable insights that tell you which problems are robbing you of the most revenue, so you can fix them before they impact your site. Unlike observability tools or digital experience management solutions, Blue Triangle starts and ends with business outcomes. First, quantify the revenue loss from user friction on your website or mobile app. Then, prioritize where to deploy limited time and resources to resolve friction points based on business and customer experience impact. Lastly, validate the actual business outcomes from your site optimization efforts to prove ROI.

ChannelMix

channelmix.com

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.

Tracify

tracify.ai

Tracify is a software specialized on e-commerce companies for tracking and attribution of all your marketing activities (multichannel). Using a revolutionary tracking technology, users can be tracked without modeling or Google Analytics - 100% GDPR compliant. Tracify offers a variety of detailed dashboards that provide different insights into the performance of each channel (Meta, TikTok, Google, Native, Mail, Influencer), as well as holistically bringing all these channels together and transparently presenting the customer journey.

CaliberMind

calibermind.com

As a strategic B2B leader, you need to have your thumb on the pulse of the market. But with all of the tools your teams use, it’s hard to connect the dots and figure out if your message is resonating with the right audience at the perfect time. The CaliberMind platform organizes and makes sense of your data so your insights are clearer. Sure, we do attribution, engagement scoring, funnel analytics, and more. But the real gift we give revenue leaders is the ability to spot issues and trends before anyone else can.

Dreamdata

dreamdata.io

Dreamdata's B2B Revenue Attribution Platform connects data from across your go-to-market tech stack to offer unprecedented insight into your B2B customer journey. From anonymous first touch to closed-won, Dreamdata puts an end to guesswork and delivers actionable analysis of what really drives your revenue. With Dreamdata, B2B companies can run custom account-based attribution modelling, get the ROAS of every ad campaign, measure content ROI, benchmark growth, predict revenue and make data-driven decisions on what efforts to scale next.

TapClicks

tapclicks.com

TapClicks is the ultimate marketing automation platform for agencies, media companies, and brands. Our comprehensive suite of tools, including data management, reporting, analytics, workflow management, SEO, and more, delivering better efficiency.

Singular

singular.net

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular you are able to - Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework. - Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword. - Track and analyze across the entire user lifecycle: Capture your entire user journey to report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution. - Block more fraud with best-in-class fraud prevention: Keep your ad budgets focused on real users and avoid misreporting with more detection methods and pre-attribution fraud rejection. - Monitor a single managed pipeline for analysis-ready marketing data: Load attribution, ad spend, creatives, bids, and ad monetization data directly to Redshift, Snowflake, BigQuery, and more. Singular works with some of the biggest mobile app publishers in the world, including Lyft, Twitter, Rovio, King and LinkedIn.

Criteo

criteo.com

Commerce Growth is the performance growth platform that is trusted by over 22,000 advertisers to achieve their customer acquisition and customer retention objectives across the open web. Criteo’s unique commerce data and AI technology helps you find the right people to grow your business, and delivers the right message for every person based on their complete shopping journey. Getting started with Commerce Growth is easy. Once a campaign is live, AI helps to make decisions on your behalf, automatically optimizing towards the best performance outcome, including bids, budget and creative to reach a relevant audience. There’s no marketing, design or technical experience required to get started and drive results for your business. Never worry again about missing an opportunity to reach your best customers. With Commerce Growth, you’re present when your current customers and your next top customers are ready to buy.

PropellerAds

propellerads.com

PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic and Interests Targeting to find matching audiences, CPA Goal pricing model for automatic bidding and optimization, efficient ad formats (Push, In-Page Push, Interstitial, Popunder) with unique templates for customization, and more. The company is also a member of IAB Europe with a ISO/IEC 27001 Safety Certification.

Azameo

azameo.com

Azameo uses Artificial Intelligence to help you create and run high-converting campaigns across top Ad networks. Simplify Ad Management and Maximize ROAS with Azameo’s All-in-One Platform.

Trackdesk

trackdesk.com

Free Affiliate Tracking Software Grow your affiliate revenue stream with $0 initial investment.

OWOX

owox.com

OWOX BI is a leading data democratization platform. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. +150k digital analysts use OWOX BI to break down data silos and equip business users with the reports they need. Our proprietary technology provides seamless data collection, preparation, and enablement for brands from eCommerce, SaaS, Finance, and other niches across the US and EU. Company Website www.owox.com

Omneky

omneky.com

Omneky utilizes state-of-the-art deep learning to personalize advertising creative across all digital channels. Our machine learning algorithms analyze what designs and messaging are resonating with prospective customers and use these insights to generate ads most likely to drive engagement.

LiveRamp

liveramp.com

LiveRamp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. LiveRamp provides the flexibility to collaborate wherever data lives to support various data collaboration use cases - within organizations, between brands, and across its global network. Hundreds of global innovators - from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders - rely on LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of first-party data while staying on the forefront of evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California, with offices worldwide.

AdButler

adbutler.com

AdButler is a comprehensive AdTech platform with a host of solutions for enterprise and SMB clients. We are a one-stop-shop for publishers, networks and marketers to realize their digital advertising potential. Some of AdButlers solutions include: Display Ad Server Manage your digital display advertising with robust campaign management, publisher management, targeting, scheduling and analytics. Self Serve Market Place Create your own self-serve market place and allow advertisers to buy advertising directly on your website with their credit card. Open your inventory to micro-budget small and medium businesses while also serving your direct and programmatic bookings. Programmatic Ad Server Conduct programmatic auctions with client-side header bidding, server-side openRTB, S2S and dedicated connectors. Native Ad Server Create and serve Native ads the use of paid ads that match the look and feel or your website, app or other media. Fully customizable templates. Video Ad Server Schedule and serve all VAST compatible video ads to any client. Full analytics support. Email Ad Server Complement your existing web program with self-serve and direct-sold ads in email campaigns and newsletters. AdButler’s email ad server works with the popular email providers like mail chimp, SendGrid and more. Mobile Ad Server Serve ads to mobile web and in your mobile app using AdButler’s mobile SDK. Digital Out of Home Ad Server Serve to digital out of home screens anywhere, billboards, smart mirrors, taxi-cabs, elevators, where ever. API Ad Server Build your own Ad Server with AdButler’s APIs in weeks instead of months of years. APIs also let you Monetize ad-block users with server-side ad calls. Demand-side platform Manage your programmatic and direct buying through one simple interface. Global CDN With over 30 points of presence worldwide AdButler serves your creative assets with blazing speed. AdButler is the fastest Ad Server in the world. Custom Solutions, AdButler’s experienced Ad Tech engineers can help you build a custom solution based on the AdButler Platform. Customized workflows, business logic, and interfaces. Fully White Labeled Take control with a fully white-labeled experience. All of our solutions can be white-labeled giving your Advertisers and Publishers a bespoke customized portal.

JENTIS

jentis.com

JENTIS was founded in Vienna in 2020 by a team of five around Thomas Tauchner and Klaus Müller. With its Data Capture Platform (DCP), JENTIS has developed an innovative web tracking solution based on server-side tracking. With the JENTIS DCP, companies not only capture their data in a privacy-compliant manner, but also in higher quality than with conventional tracking - without having to change their tech stack. JENTIS thus enables optimised online campaigns and better data-driven decisions.

LiveIntent

liveintent.com

Partner with people who understand your goals and know how to get there. Think outside the inbox and discover all the innovative ways email can help you grow your business, from leveraging first-party data to engage new and existing customers to maximizing your revenue across email and the web.

Choozle

choozle.com

Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, connected TV, video, mobile, and other mediums—all from a single, intuitive interface.

Topsort

topsort.com

Topsort is the #1 leading ad infrastructure that monetizes marketplaces, retailers, super apps with fast, easy-to-use, and modular technology. Auction tools and Infrastructure APIs help brands and marketplaces quickly gain feature parity to Meta and Amazon level Machine Learning in just 1 Click.

GumGum

gumgum.com

GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising and sports industries. For advertisers, GumGum offers a full suite of pioneering future-proof solutions. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry leading efficiency, accuracy and performance.

Agility

agilityads.com

Agility is precision advertising--the third pillar of digital advertising after paid search and paid social-- and is eliminating brand awareness as we know it. With advertising costs rising in paid search and paid social and a lack of data and measurement transparency, it's harder than ever to grow quickly and profitably. Precision advertising merges channels and ad formats into one platform so you can control and optimize every aspect of the ad experience for each persona, from first touch to conversion. Measure using rigorous data science methods to finally understand the impact on revenue and other channels. Join the movement.

Topple

wearetopple.com

Topple is a self-serve advertising platform that helps brands efficiently reach new audiences of consumers with display and video ads on the sites their customers know, love, and trust. By consolidating the digital advertising supply chain and removing unnecessary intermediaries, Topple helped brands save an average of 64 to 81% on video and display ad CPC's in Q1 2023. Topple's digital advertising subscription packages offer marketers the ability to save up to 20% on fixed-bid campaigns while gaining access to the insights and recommendations of Topple's team of in-house AdOps experts. Find out more wearetopple.com.

Basis Technologies

basis.com

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

Bucksense

bucksense.com

The platform that delivers conversions, not just impressions. Created by marketers for marketers, Bucksense is Programmatic Advertising that delivers conversions, not just impressions. Integrating advanced mathematical models and proven marketing expertise into its algorithm, Bucksense’s platform has the data tools and features that improve ROI. Clients can choose from a range of fully supported SaaS to Expert Managed Services.

Wootag

wootag.com

Wootag stands as a premier interactive visual and audience intent platform, providing brands with an unparalleled opportunity to enhance audience engagement across various marketing visuals. Through deploying pertinent in-visual interactivity compatible across all media platforms, brands can unlock audience interaction and outcomes directly within the visual content. Leveraging contextual signals such as weather, sports, and more, brands can tap into audience emotions and drive product placements and interactions. Marketers can effortlessly measure results while accessing intent and cookieless audience behavioral data and insights.

Brandzooka

brandzooka.com

Brandzooka is the most powerful way to advertise online and on TV. We believe in creating a world where the size of your idea matters more than the size of your budget. Our digital advertising platform powers 20,000+ brands worldwide by putting their ads in front of their audience. We are hard-charging, deadline-making, big chip-shouldering, lateral-thinking, fast-decisioning, intense-listening, collaborative-working, foul-mouthed, mischief making, equality-loving, multi-colored, scrappy underdogs, and we won't stop until everyone has access to programmatic video advertising.

GroundTruth

groundtruth.com

GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising.

Humming

humming.ai

Get your ads everywhere so you can reach people anywhere. Humming helps you manage ads across every channel from one platform. Behind the scenes, an experienced team and some pretty cool tech help ensure the best bang for your advertising buck. Get started now! Sign up for free.