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Foresight is an AI-powered consumer research platform that helps teams evaluate business and marketing decisions using simulated consumer personas, also known as digital twins. Users can survey, interview, and test target audiences to assess pricing, positioning, packaging, advertising campaigns, product concepts, claims, and other market research questions before launch. (foresight.tt)
The platform combines demographic, socioeconomic, behavioral, attitudinal, and cultural data to create audience profiles across 47 countries. It supports communication testing, brand lift studies, campaign tracking, creative comparison, email pre-testing, and consumer concept evaluation. Results include audience-level feedback, segment comparisons, performance indicators, and confidence levels to support research and decision-making. (foresight.tt)
Foresight is designed to provide research insights in minutes, helping marketing, advertising, product, and consumer insights teams test more variations and identify potential issues earlier in the development process. It is intended to complement traditional research rather than replace studies requiring physical product interaction, such as testing taste, texture, or scent. (foresight.tt)
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