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BetterBasket provides an end-to-end solution for merchandising teams at grocery stores to help with pricing and product assortment. BetterBasket helps food and beverage businesses increase margin and sell-through with an end to end approach to merchandising, using AI to recommend pricing and assortment changes. BetterBasket is backed by Y Combinator and supported by advisors doing industry-leading research at Wharton (UPenn), combining theoretical foundations with our founders' on-the-ground experience launching the grocery platform at Uber Eats.
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