A URL shortener is a web service designed to create concise versions of web addresses, referred to as shortlinks. These shortlinks redirect users to the original, longer web address when clicked. Certain URL shorteners offer additional features, such as allowing users to create customized branded or vanity links. These tools are commonly employed by marketers to enhance the visual appeal of lengthy URLs in promotional materials or communications. Shortlinks are particularly popular on social media platforms, where character restrictions are in place, and in mobile messaging applications where space is limited. To be considered for inclusion in the URL shortener category, a product must meet the following criteria: *. Generate shortened versions of links that direct users to the original long URL. *. Offer analytics tools or features to monitor metrics such as link clicks and engagement. By fulfilling these requirements, a URL shortener contributes to streamlining web addresses and facilitating the tracking of link performance, thus serving as a valuable tool for online marketers and content creators.
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