Patient Relationship Management (PRM) software, also known as healthcare Customer Relationship Management (CRM) software, enhances and supports the entire patient care journey, ensuring a smooth flow of information within healthcare systems and fostering patient engagement. While PRM can be seen as CRM for healthcare, it functions more like a healthcare version of customer journey analytics software, managing and orchestrating the patient experience from referral to advocacy. PRM software promotes patient-centered care by improving access and communication, which ultimately leads to better patient outcomes, stronger provider-patient relationships, and improved staff efficiency. PRM software strengthens and centralizes the data and capabilities of Electronic Health Records (EHR) software and patient engagement tools. Key benefits include aggregating all medical records in one place and encouraging active patient participation in their own health management. By utilizing PRM software, healthcare systems and organizations can more effectively implement value-based care, performance improvements, and reimbursement efforts, all while maintaining a focus on delivering high-quality care.
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