Marketing analytics software comprises tools and processes that empower organizations to assess and oversee their marketing initiatives by measuring performance. In essence, these solutions streamline and enhance a business's marketing strategies and activities. By leveraging marketing analytics software, businesses can elevate their return on investment (ROI) through the identification of effective marketing methods, allowing for adjustments in campaigns to maximize conversions and sales. This type of software considers marketing efforts across diverse channels and target audiences, spanning email marketing, social media, digital advertising, and web analytics. Typically available as a standalone solution, marketing analytics software integrates campaign data through connections with a company's marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, some all-in-one marketing platforms, like certain marketing automation products, come equipped with built-in reporting features.
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Hubspot
hubspot.com
Salesforce
salesforce.com
Mailchimp
mailchimp.com
SEMrush
semrush.com
Microsoft Dynamics 365
microsoft.com
Klaviyo
klaviyo.com
Looker
looker.com
CallRail
callrail.com
AgencyAnalytics
agencyanalytics.com
Constant Contact
constantcontact.com
Zoho Marketing Automation
zoho.com
SALESmanago
salesmanago.com
Sweet Analytics
sweetanalytics.com
Ruler Analytics
ruleranalytics.com
ROI Hunter
roihunter.com
Funnel
funnel.io
Sprinklr
sprinklr.com
Solitics
solitics.com
CallTrackingMetrics
calltrackingmetrics.com
Dataslayer
dataslayer.ai
Nielsen
nielsen.com
Mouseflow
mouseflow.com
Albacross
albacross.com
Geckoboard
geckoboard.com
Supermetrics
supermetrics.com
Screenful
screenful.com
RedTrack
redtrack.io
VWO
vwo.com
Oviond
oviond.com
Windsor.ai
windsor.ai
ProQuo AI
proquoai.com
Xeno
getxeno.com
Newzoo
newzoo.com
Improvado
improvado.io
Databox
databox.com
Reportei
reportei.com
GoSquared
gosquared.com
Ascent360
ascent360.com
Whatagraph
whatagraph.com
Gamesight
gamesight.io
Act-On
act-on.com
iSpot.tv
ispot.tv
Roistat
roistat.com
Coupler.io
coupler.io
Keitaro Tracker
keitaro.io
CHEQ
cheq.ai
Airbridge
airbridge.io
Shopstory
shopstory.ai
Factors.AI
factors.ai
DashThis
dashthis.com
Octane11
octane11.com
CleverTap
clevertap.com
Reeport
reeport.io
CustomerLabs
customerlabs.com
Swydo
swydo.com
App Science
dashboard.appscience.inc
Vaizle
vaizle.com
Metrics Watch
metricswatch.com
Woopra
woopra.com
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