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Fundraising software helps nonprofit organizations streamline their funding processes. Its primary aim is to attract and retain donors, fostering loyalty and ongoing support. Fundraising campaigns can be conducted online via social media and email or through in-person events. Users of this software need to monitor the effectiveness of their initiatives and cultivate long-term relationships with donors. This software often integrates with accounting and payment systems to facilitate financial transactions. Additionally, it may need to connect with nonprofit CRM or donor management tools if those functionalities aren't already part of the fundraising software.