Stránka 2 - E-Commerce Platforms - Nejoblíbenější aplikace

An e-commerce platform serves as a comprehensive software solution enabling companies to oversee all aspects of online product or service sales. By establishing a centralized digital hub, these platforms facilitate the management of product and customer data. This empowers e-commerce businesses to handle product information, tailor store content and layout, and facilitate online transactions and payments. While primarily tailored for B2C sales, certain vendors offer B2B versions as well. Initially focused on physical product sales, contemporary e-commerce platforms increasingly incorporate functionalities for digital products sold via subscription models. Such software is applicable across all departments within an online commerce company, yet it particularly benefits sales, product management, and marketing teams.