Cloud Go-to-Market (GTM) Platforms provide a unified solution for listing, transacting, and co-selling on Cloud Marketplaces. They simplify and align the processes between cloud providers, Independent Software Vendors (ISVs), partners, and buyers. By ensuring ISVs are listed across all relevant marketplaces, Cloud GTM tools play a crucial role in expanding market reach. As Cloud Marketplaces continue to grow, a strong Cloud GTM strategy has become essential for sellers to effectively buy, sell, and drive revenue in the cloud ecosystem. The increasing complexity of cloud environments has further highlighted the need for centralized GTM solutions. Challenges such as limited software integration, listing barriers, and communication gaps between ISVs and cloud providers are common—and Cloud GTM platforms help address these issues. Although often compared to marketplaces, Cloud GTM platforms go beyond simply hosting vendors. While marketplaces focus on e-commerce infrastructure, Cloud GTMs support the entire operational lifecycle of cloud sales and partnerships, making them a key component of broader Partnership Management strategies.
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