Human Behavior

Human Behavior is building an AI that watches actual customers using your product, through session replays, to help you understand why they stay, convert, or leave. What if there’s an AI that watches every user so it has full contextual understanding of your webapp? Human Behavior is doing just that. By analyzing all session replays, it can extract behavior patterns that drive retention and revenue— without requiring manual event tracking. Human Behavior sells to product teams at high-growth startups like Delve, Conduit, and more. There are just two options to understand how your product is used: 1) Product analytics (like Mixpanel or Amplitude): Great for aggregating data, but misses user context. 2) Session replays capture absolutely everything, but there's no good way to aggregate them to learn anything useful.