Top Lytics Alternatives

Salesforce

salesforce.com

Salesforce.com, inc. is an American cloud-based software company headquartered in San Francisco, California. It provides (CRM) customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. In 2020, Fortune magazine ranked Salesforce at number six on its 'List of Top 100 companies to work for', based on an employee survey of satisfaction.

Google BigQuery

cloud.google.com

BigQuery is a fully managed, AI-ready data analytics platform that helps you maximize value from your data and is designed to be multi-engine, multi-format, and multi-cloud. Store 10 GiB of data and run up to 1 TiB of queries for free per month.

Prequel

prequel.co

Prequel is the easiest way to push data to your customer's data warehouse. Sync data to your customers without writing any code. Enterprise-grade and SOC 2 compliant.

Klaviyo

klaviyo.com

Klaviyo powers smarter digital relationships with an intelligent marketing automation platform that is fueled by all of your customer and designed from day one for scale. Built on a flexible, real-time database that centralizes all your customer data — from your entire tech stack, for any length of time, in full granular detail — Klaviyo makes it easy to create, deliver, and optimize incredibly sophisticated and personalized experiences across email, SMS, mobile apps, reviews, the web, paid ads, and more. Join more than 130K paying customers using Klaviyo to increase conversions and customer lifetime value — and grow on their own terms. Learn more at klaviyo.com.

Databricks

databricks.com

Databricks is a company founded by the original creators of Apache Spark. Databricks grew out of the AMPLab project at University of California, Berkeley that was involved in making Apache Spark, an open-source distributed computing framework built atop Scala. Databricks develops a web-based platform for working with Spark, that provides automated cluster management and IPython-style notebooks. In addition to building the Databricks platform, the company is co-organizing massive open online courses about Spark and runs the largest conference about Spark - Spark Summit.

Amplitude

amplitude.com

Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.

Funnel

funnel.io

Funnel is the leading marketing data hub designed to help marketing teams own their performance. Funnel takes care of the boring stuff and heavy lifting, so you can focus on the juicy bits: discovering how your marketing can improve. With Funnel you can connect data from any marketing platform, store, organize, and share it with any visualization tool or data warehouse – all without writing a single line of code. A marketing data hub that is a single source of truth for your marketing performance. Connect all your marketing data Funnel allows you to collect data from more than 500 marketing and sales platforms in a few clicks. Our fast, reliable, maintenance-free, and robust solution makes it easy to scale across teams, regions, or brands Store your data Funnel offers a central storehouse for all your original data along with any custom fields that you create. All while meeting the toughest standards for governance, security, and control. Your data is always up to date, complete, accurate, and ready for reporting and analysis. Organize your data With prebuilt and custom rules, you can easily and automatically prepare you data for analysis. Apply game-changing transformations without affecting the underlying data -- giving you unparalleled analytical flexibility. Share anywhere effortlessly Ensure your marketing data reaches any destination, reporting tool, or data warehouse. That includes your tools for reporting, building dashboards, analysis, and more. All while maintaining complete control from the central marketing data hub. Our mission is to help marketers like you to become more data-driven. Funnel helps more than 1000 customers to grow their business – including digital leaders like Home Depot, Havas Media, and Samsung. Sign up for Funnel and get started today!

Optimizely

optimizely.com

Optimizely is an American company that makes progressive delivery and experimentation software for other companies. The Optimizely platform technology provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities.The company's headquarters are in San Francisco, California with offices in Amsterdam, Netherlands, Cologne, Germany, London, United Kingdom and Sydney, Australia.

Mozart Data

mozartdata.com

Being data-driven has never been easier. Your full-service modern data platform for centralizing, organizing, and analyzing your data. Get set up in an hour and start working with our data analysts.

SALESmanago

salesmanago.com

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Vodafone, Lacoste, New Balance and Victoria’s Secret. SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact. More information: www.salesmanago.com

OpenText

opentext.com

OpenText Corporation (also written opentext) is a Canadian company that develops and sells enterprise information management (EIM) software.OpenText, headquartered in Waterloo, Ontario, Canada, is Canada's largest software company as of 2014 and recognized as one of Canada's top 100 employers 2016 by Mediacorp Canada Inc.OpenText software applications manage content or unstructured data for large companies, government agencies, and professional service firms. OpenText aims its products at addressing information management requirements, including management of large volumes of content, compliance with regulatory requirements, and mobile and online experience management.OpenText employs over 14,000 people worldwide and is a publicly traded company, listed on the NASDAQ (OTEX) and the Toronto Stock Exchange (OTEX).

Emma

myemma.com

Emma by Marigold helps marketers create and deliver personalized, targeted email and SMS campaigns that drive real business results. Whether you are a team of one or a globally distributed team, our resources make it easier for you to build simple, data-driven campaigns that connect and convert across channels. We also offer customizable templates (not limited to premium accounts), hands-on customer support, and functionality that is built to scale with you. * Plan — Collaborate across teams, be proactive about your campaigns and customer outreach. * Design — Our world-class editor and hundreds of responsive templates help you design compelling mobile emails and test effective CTAs. * Target and Engage — Use segmentation to power more personalized messages based on what you know about your customers, and our automation tools help you efficiently build and execute ongoing campaigns that keep your brand top of mind. * Analyze and Optimize — Understand the impact of your programs and improve over time with real-time analytics, testing and insights, even when you’re on the go. * Integrations — Emma integrates with top CRM, e-commerce, and analytics platforms so you can use data from the technologies you use most to create informed and dynamic creative.

Customer.io

customer.io

Customer.io is a customer engagement platform designed for marketing teams to create data-driven campaigns that reach people across all messaging channels at the right time. Their suite of products includes Journeys, a messaging automation tool for all engagement needs, and Data Pipelines, a customer data platform that connects the entire tech stack. Customer.io offers a winning recipe for effective customer engagement by combining real-time data and personalized messages. Built for scale, Customer.io is used by over 5,500 companies, sending over 29 billion messages per year. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2022 Inc. 5000 list.

Elastic Cloud

elastic.co

Enterprise search, observability, and security for the cloud. Quickly and easily find information, gain insights, and protect your technology investment whether you run on Amazon Web Services, Microsoft Azure, or Google Cloud.

Skeepers

octoly.com

Skeepers is the European leader in shopper engagement solutions. They provide a fully integrated one-stop-shop UGC suite for brands to bond with consumers, amplify reach, boost engagement, drive sales and customer retention. Skeepers connects brands and consumers through authentic experiences with our fully integrated one-stop-shop suite of UGC solutions. With Skeepers, brands authentically nurture consumer relationships, amplify reach, boost engagement, drive sales, and improve consumer retention. Its solutions make it easy to create, collect, manage, and activate UGC, effectively and at scale. Skeepers enables brands to connect with our community of creators for high-quality, tailor-made UGC video content. Its advanced AI enables brands to use the most optimal video content to make products resonate with target audiences and broadcast videos across their most effective distribution channels

Formaloo

formaloo.com

Formaloo is a workspace you can use to create anything from surveys to web apps and portals - all in one place. Formaloo comes with a set of powerful building blocks to collect, organize, and understand your data. Teams of all sizes use Formaloo to build engagement surveys, membership portals, bulletin boards, chatbots, and many more tools to engage their audience.

Contlo

contlo.com

Contlo is a leading generative AI marketing platform to drive autonomous customer engagements via omnichannel campaigns, real-time generative customer journeys, AI-powered segmentation for one-to-one hyper-personalization, and actionable insights about your customer behavior. Built for the AI-first world - Contlo enables modern businesses to leverage AI to orchestrate their end-to-end marketing. The platform helps brands increase customer lifetime value, boost customer engagements, and deliver a hyper-personalized experience to retain their most valuable customers. Contlo is trusted by 1000s of fast-growing businesses to boost their sales by engaging loyal customers and making faster data-driven decisions throughout their customer lifecycle. Enabling them to measure and optimize individual customer experiences with the help of: * Autonomous personalized campaigns for every customer touchpoint: Effortlessly engage your customers with AI-powered autonomous campaigns across all major marketing channels like Email, SMS, WhatsApp, Web Push, Mobile Push, Facebook & Instagram. * Real-time generative customer journeys powered by LLMs: Goodbye templatized automation flows! Let AI build the most optimal customer engagement workflows & customer journeys based on their recent interactions to maximize your ROI. * Generate Customer Segments for One-to-One Personalization using AI: Orchestrate highly personalized and targeted customer interactions based on behavioral data, demographics & recent actions on the website. * LLM generated insights, analytics & autonomous reporting: Get granular visibility of your customer behavior, campaign performance, and overall business intelligence along with AI-generated insights, recommendations, and autonomous reporting. * Autonomous customer engagement, LLM powered chatbots & a unified conversation inbox: Deliver a seamless brand experience to your customers via chat across Facebook/Instagram/WhatsApp and make phone calls directly from a single dashboard. Contlo seamlessly integrates with 200+ platforms to help brands build a powerful autonomous marketing tech stack around their business.

Piwik PRO

piwik.pro

Piwik PRO is the first privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). With the great platform comes great customer care. From implementation and onboarding, through product training, to analytics consulting and custom integrations – Piwik PRO provides a personal approach on every step of your journey. Piwik PRO Analytics Suite ANALYTICS Track customer behavior across websites, mobile apps, digital products and post-login areas without compromising on user privacy. Get your data with no delays or processing issues, regardless of the scope of information you want to analyze. Easy-to-create audience, acquisition and behavior reports let your data tell its story without any extra visualization tools. TAG MANAGER Effortlessly manage tags, pixels and JavaScript codes for websites, digital products and secure member areas without involving your IT team. Expand your analytics capabilities with a vast library of tag templates, triggers and conditions. Remain compliant with privacy laws by defining which tags require prior consent, and adjust your tracking according to user privacy preferences. CUSTOMER DATA PLATFORM See all your clients’ data in one place and understand them better, as both groups and individuals. Import and aggregate data from CRM, e-commerce platforms, offline, web forms, mobile apps and other sources, to achieve a single customer view. Improve your cross-channel marketing efforts without compromising on privacy and security. CONSENT MANAGER Collect and process consents and data requests to respect user privacy rights around the world. Get your tools and websites up to speed with the EU's GDPR, California’s CCPA, Brazil’s LGPD and other laws around the world. Discover what we can do for your organization. Visit: https://piwik.pro/

Segment

segment.com

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Its platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences. With Segment, you can collect, transform, send, and archive your first-party customer data. Segment simplifies the process of collecting data and connecting new tools, allowing you to spend more time using your data, and less time trying to collect it. You can use Segment to track events that happen when a user interacts with the interfaces. “Interfaces” is Segment’s generic word for any digital properties you own: your website, mobile apps, and processes that run on a server or OTT device. When you capture interaction data in Segment, you can send it (often in real-time) to your marketing, product, and analytics tools, as well as to data warehouses. In most cases, you won’t even need to touch your tracking code to connect to new tools.

Ascent360

ascent360.com

Ascent360 is a Data Driven Marketing Automation Platform that gives you a 360-degree view of your customers and enables you to accelerate your sales and maximize customer retention through cleansed data, segmented audiences and personalized, automated campaigns. It's never been easier to turn your customer data into sales.

Hightouch

hightouch.io

Hightouch is a Data Activation platform that helps organizations turn their customer data into action. The platform provides the powerful features needed to collect, prepare, and activate data from any data warehouse into 200+ downstream tools so marketing, sales, and customer success teams can use it to personalize experiences, drive revenue, and ultimately grow their businesses. Hightouch's marketer-friendly features make it easy to accomplish complex and customized use cases without writing code. With the power of SQL or Customer Studio, a no-code suite of features, anyone in your organization can explore customer data and sync it into the tools they use daily. As a pioneer of the Reverse ETL category, Hightouch is leading the Customer Data Platform industry transition to a warehouse-native Composable CDP architecture. This new paradigm transforms the data warehouse into an engine that can power all marketing use cases and unlocks the security, flexibility, and time to value desired by modern organizations.

Splunk

splunk.com

Splunk Inc. is an American technology company based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated data via a Web-style interface.The Splunk Enterprise and Enterprise Cloud solutions capture, index and correlate real-time data in a searchable repository from which it can generate graphs, reports, alerts, dashboards and visualizations.Splunk makes machine data accessible across an organization by identifying data patterns, providing metrics, diagnosing problems and providing intelligence for business operations. Splunk is a horizontal technology used for application management, security and compliance, as well as business and web analytics. Recently, Splunk has also begun developing machine learning and data solutions for BizOps.

Forest Admin

forestadmin.com

Forest Admin is a low-code internal tool solution that helps developers rapidly equip their business teams with internal tools such as fully-featured admin panels, dashboards, and database manipulation tools that are tailored to their operations and ready to scale. All you need is to connect a data source and a fully-featured admin panel will be auto-generated from your data in a few moments. Then easily customize it with low-code components to meet your unique needs.

Insider

useinsider.com

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more. Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, MediaMarkt, Nissan, AVIS, MAC, Marks & Spencer, Madeira Madeira, Avon, and CNN.

Planhat

planhat.com

Planhat is a customer platform built to give insights, manage workflow and drive customer experience. Planhat is helping hundreds of modern technology companies worldwide center their business around their customers in order to maximize customer success and customer lifetime value. Built for everyone from the CSM to the C-Suite, the platform allows you to unify your customer data, to set goals and ideal outcomes, and to enhance the customer journey with features like playbooks, automation and collaboration. The company was founded in Stockholm, Sweden in 2014 and has a team of 100+ people across Europe, North America, South America, and APAC. Read more at www.planhat.com.

Catalyst

catalyst.io

Catalyst is the leading platform for driving growth through your customers. Built to deliver value along the entire customer experience; Catalyst transforms new buyers into lifelong revenue. With retention-driven workflows and revenue-focused automations, we supercharge customer-centric teams. Catalyst’s seamless enterprise integrations centralize siloed customer data into the industry’s most intuitive platform, powered by advanced workflows. Automate and scale your best-in-class customer journeys; drive user productivity and adoption; and deliver clear insights into customer health that optimize the customer experience with precision—from onboarding to advocacy. Partner with Catalyst’s trusted team and intuitive platform to build, iterate and scale your customer-led growth strategy. Learn more at https://catalyst.io/

dbt

getdbt.com

dbt is a transformation workflow that lets data teams quickly and collaboratively deploy analytics code following software engineering best practices like modularity, portability, CI/CD, and documentation. Now anyone who knows SQL can build production-grade data pipelines.

MoEngage

moengage.com

MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer expectations through real-time insights and personalized cross-channel communications. MoEngage is trusted by over 1,200 global consumer brands, including Soundcloud, Citi, McAfee, 7-Eleven, Samsung, Flipkart, Domino’s, Nestle, Deutsche Telekom, and Airtel. With offices in ten countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. Product Description: * Cross-Channel Marketing Segment and engage with your customers in real-time via their preferred channel at their preferred time based on their actions, behavior, attributes, and preferences. MoEngage allows you to engage your customers through eleven channels across your website, email, mobile app, SMS, WhatsApp, and social media. * Customer Insights Bring your customer data into MoEngage and leverage Sherpa, our AI engine, to gain insights into customer behavior and preferences. Segment and engage customers easily from a single dashboard. Just a few clicks, and you're all set! * Web and App Personalisation Delight your website and app visitors with personalized content, offers, and recommendations based on their preferences, likes, journey stages, and lifestyle affinities. * Real-Time Transactional Alerts MoEngage Inform provides a unified infrastructure to manage critical alerts across channels and vendors with a single API.

Dataslayer

dataslayer.ai

DIGITAL MARKETING REPORTING MADE EASY. Import all your Digital MK data into Google Sheets, Data Studio, Business Intelligence platforms (Power BI, Tableau, Qlik, JSON) and BigQuery in seconds. The best Supermetrics alternative.

Campaign Monitor

createsend.com

Campaign Monitor by Marigold is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise.