LiveRamp

LiveRamp is a data collaboration platform designed to help businesses unify their customer data across various channels, enhancing their ability to deliver targeted advertising and personalized experiences. It provides a robust identity resolution system, linking offline and online data to create comprehensive customer profiles. This capability allows enterprises to leverage richer analytics and more accurate targeting, particularly in environments where third-party cookies are being phased out.

One of LiveRamp's key features is its massive deterministic identity graph, which facilitates the connection of disparate data sources. This is particularly beneficial for industries seeking to integrate offline and online interactions, such as TV ad exposure resolution. Additionally, LiveRamp supports data collaboration across different platforms and partners, enabling seamless integration with various advertising ecosystems.

LiveRamp also offers solutions for cross-device measurement and attribution, allowing businesses to track customer interactions more effectively. Its technology supports closed-loop measurement, providing insights into customer actions from ad exposure to on-site visits or online interactions. This capability helps advertisers optimize their campaigns and ensure a higher return on investment.

In recent developments, LiveRamp has been involved in innovative partnerships, such as powering the first casino media network, which allows brands to access rich first-party insights and measure campaigns across diverse channels. This demonstrates LiveRamp's role in enabling businesses to unlock new revenue streams and enhance customer experiences through data-driven strategies.