Crossbeam

Crossbeam is a Partner Ecosystem Platform (PEP) designed to streamline collaboration and data sharing among partners. It helps businesses identify overlapping customers and prospects within their partner networks through a process known as "account mapping." This involves connecting your CRM with that of your partners, allowing Crossbeam to uncover shared data points. For instance, if your company has a prospect that is already a customer of one of your integration partners, Crossbeam will highlight this overlap. This insight enables you to request introductions or gather intelligence about potential leads.

Crossbeam's integration capabilities allow it to work seamlessly with other tools, enhancing partnership collaboration and revenue potential. By automating the identification of shared opportunities, businesses can leverage these insights to foster stronger partnerships and drive sales growth. The platform supports a network of over 30,000 companies, including major SaaS players, making it a valuable tool for businesses looking to optimize their partner ecosystems. Crossbeam's features are designed to replace manual processes, such as using spreadsheets, with a more streamlined and efficient system for managing partnerships.