Anura.io

Anura.io

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Website: anura.io

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Anura.io is a sophisticated ad fraud detection platform designed to help businesses protect their digital advertising efforts from fraudulent traffic. It effectively filters out bots, malware, and human-driven fraud, ensuring that marketing campaigns reach genuine users. The platform offers an exceptional level of accuracy, significantly reducing the risk of false positives that can lead to lost revenue and compromised user experiences.

Key features of Anura.io include its advanced technology that integrates seamlessly with existing systems to identify and flag invalid traffic. This not only safeguards against financial losses due to ad fraud but also provides businesses with reliable data to make informed marketing decisions. By ensuring that only real visitors are counted, Anura.io helps companies optimize their ad spend and maximize the effectiveness of their digital marketing strategies.

Anura.io's commitment to transparency and client success is underscored by its rigorous standards and certifications, which place it among the top providers in the industry. The platform's focus on innovation and accuracy empowers businesses to confidently combat ad fraud while maintaining a positive user experience.

Founded by husband and wife team, Rich and Beth Kahn, Anura is an ad fraud solution designed to improve campaign performance by eliminating bots, malware, and human fraud. The couple, who owned a company that was featured in the Inc. 5000 list five years in a row, has a long track record of entrepreneurial success—including earning an Ernst & Young Entrepreneur award in technology. Anura’s solution mitigates ad fraud allowing advertisers to invest more resources toward growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real. Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real time.

Website: anura.io

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