Boba

Boba: AI co-pilot for generative ideation

Research signals and trends - Boba can search the web for articles and news to help you answer your qualitative research questions.

Ideate: Envision future scenarios - Scenario building is a process of generating future-oriented stories by researching signals of change in business, culture, and technology. Scenarios are used to socialize learnings in a contextualized narrative, inspire divergent product thinking, conduct resilience/desirability testing, and/or inform strategic planning.

Ideate: Brainstorm strategies - Using the Playing to Win strategy framework, I can help you brainstorm "where to play" and "how to win" choices based on a strategic prompt and possible future scenarios.

Storyboarding - Boba can help you build storyboards for current or future state scenarios.

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