AX Semantics

AX Semantics offers a scalable e-commerce text automation software that tackles the challenges that content teams of e-commerce companies face today. Because the software is based on data-to-text, the technology helps e-commerce companies create consistent and accurate product descriptions at scale and in up to 110 languages in a world of Machine Learning (ML) content creation tools.

How this came:

AX Semantics once hired writers to churn out a page of content for 150 Euros. Crowdsourcing drove down costs while the need for content skyrocketed. Companies also realized they had to compete in the global economy, not just regionally. Almost a decade into our journey, it became clear that we needed a way to make content generation faster, better, and more cost effective. As a result, we built a product that effortlessly handles massive amounts of content generation. Our software generates content that is almost indistinguishable from a human writer. We think of ourselves as a writer's company, powered by data and science. Our subscription-based service (starting at €899 per month) gives users access to NLG technology that allows them to automate content creation. Our software isn't a "black box" that automatically creates content. Instead, it allows content to be generated in up to 110 languages. With AX Semantics, businesses can set up content workflows for content teams and translators alike, and utilize the benefits of machine learning (ML). The software is being utilized very effectively in e-commerce across all markets to generate product descriptions, print catalogs, price tags, and more. However, as the market and need for content and AI-based workflows continue to evolve, the practical applications for the software are infinite.

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