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Optable is an identity, audiences, and collaboration platform that is rooted in privacy-enhancing technologies. Optable enables media sellers and brands to reduce their total cost of ownership on technology, by deploying its robust suite of software tools and capabilities as the foundation upon which they build their digital businesses. In doing so, Optable customers are able to to accelerate their time to value while freeing up internal R&D resources to pursue more meaningful initiatives.
End-to-end Solution Optable is designed from the ground up for digital advertising, with everything needed to get precision, performance, and scale from data activations in a single easy-to-use platform. Data connectivity with all major data warehousing, cloud storage, e-commerce, and marketing systems is built-in. First-party identity graph management and resolution is natively integrated. Secure collaboration capabilities are enabled via intuitive clean room applications. Activation to publisher and advertiser ad systems - including Google Ad Manager, DV360, The Trade Desk, Amazon DSP, Meta, TikTok, Permutive, and others - is seamless.
Integrated for Activation Optable’s platform has been built to support the real-time use cases required by today’s programmatic advertising ecosystem. Publisher real-time ad activation can be enabled via Javascript, iOS & Android SDKs, as well as server-side SDKs. And audiences can be pushed to major ad platforms and ad systems with the click of a button.
Frictionless Collaboration Optable offers multiple options for customers to perfrom frictionless, secure data matching operations with its partners, all with minimal data movement. Optable supports matching between its customers, as well as with external partners, using AWS and/or Snowflake data clean room infrastructure and secure private set intersection technology. Refer to our documentation on Flash Partners to learn more about these unique capabilities.
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