Email marketing remains one of the most cost-effective ways to reach customers—whether you’re a small business sending monthly newsletters or an agency managing campaigns for multiple clients. With today’s tools, you can design beautiful emails, automate follow-ups, and track results in minutes.
But with so many options, how do you choose the right email marketing service? Some excel at newsletter creation, others at automation or analytics. Many now offer free email marketing platforms perfect for startups, while paid plans add advanced features for growing teams.
In this guide, we highlight seven of the best email marketing tools available today. Each offers unique strengths, from drag-and-drop builders to AI-driven personalization, so you can find the one that matches your audience, budget, and goals.
Mailchimp
Best for: Small businesses and agencies seeking an all-in-one, beginner-friendly platform with robust automation.
Mailchimp remains one of the most popular email marketing tools thanks to its ease of use and extensive template library. The drag-and-drop editor makes creating newsletters simple, while built-in automation helps schedule campaigns, send personalized product recommendations, and re-engage inactive subscribers.
Its analytics dashboard tracks open rates, click-through rates, and conversions so you can refine your strategy. With integrations to hundreds of apps (Shopify, WordPress, etc.), Mailchimp fits neatly into most workflows.
Key Features:
- Drag-and-drop email builder with 100+ templates
- Automation for welcomes, cart recovery, and more
- Detailed analytics and A/B testing
- Audience segmentation tools
- 300+ app integrations
Pricing: Free plan (up to 500 contacts, 1,000 sends/month). Paid plans from $13/month, scaling with audience size and features.
Campaigner
Best for: Businesses needing advanced automation and segmentation for targeted outreach.
Campaigner is a feature-rich email marketing service ideal for those looking to maximize click-through rates with hyper-targeted campaigns. It offers unlimited email sends, customizable workflows, and advanced reporting.
The platform supports detailed audience segmentation, dynamic content, and multi-channel marketing with SMS integration. For agencies, its sub-account structure makes managing multiple clients simple.
Key Features:
- Unlimited sends on all plans
- Advanced automation workflows
- Dynamic content for personalized emails
- SMS marketing add-on
- Robust reporting with heat maps
Pricing: Starts at $59/month (annual billing). No free plan, but 30-day free trial available.
Brevo (Sendinblue)
Best for: SMEs seeking affordable newsletter automation with built-in CRM.
Sendinblue—recently rebranded as Brevo—offers email, SMS, and chat marketing in one platform. Its visual automation builder allows even beginners to set up drip campaigns quickly.
You can segment contacts, personalize emails, and track engagement in real time. Brevo’s built-in CRM helps you manage leads without switching tools, and its free plan is one of the most generous in the market.
Key Features:
- Unlimited contact storage
- Drag-and-drop campaign builder
- Built-in CRM and live chat
- Transactional email support
- Advanced segmentation
Pricing: Free plan (up to 300 emails/day). Paid plans from $25/month, based on send volume rather than contacts.
Constant Contact
Best for: Organizations that send frequent newsletters and want strong deliverability.
Constant Contact focuses on making newsletter creation easy, offering hundreds of responsive templates and an intuitive drag-and-drop builder. Its automation tools cover birthday emails, event reminders, and re-engagement campaigns.
It also includes event management features, making it great for nonprofits or companies hosting regular webinars. Analytics help improve your click-through rate with data-driven decisions.
Key Features:
- 300+ email templates
- Event management & RSVP tracking
- Automated welcome and follow-up emails
- Social media integration
- Real-time reporting
Pricing: 60-day free trial (US only). Paid plans from $12/month, scaling with contacts.
Moosend
Best for: Budget-conscious marketers seeking powerful automation without high costs.
Moosend offers advanced email marketing automation, personalization, and analytics at competitive prices. Its visual workflow builder is beginner-friendly, and it includes AI product recommendations to boost conversions.
Great for e-commerce, Moosend integrates with platforms like WooCommerce and Shopify, allowing for cart abandonment and product-based campaigns.
Key Features:
- Automation with drag-and-drop workflows
- AI product recommendations
- Segmentation and personalization
- Real-time analytics
- E-commerce integrations
Pricing: Free trial available. Paid plans from $9/month for up to 500 subscribers.
MailerLite
Best for: Creators and small businesses focused on simplicity and value.
MailerLite combines an easy editor with strong automation and landing page creation. The platform’s minimalist design makes it fast to learn, while built-in surveys and forms help grow your list.
It’s one of the few free email marketing platforms that offers automation on the free plan, making it ideal for lean teams.
Key Features:
- Drag-and-drop editor
- Landing page and form builder
- Automation and RSS-to-email
- Detailed campaign reports
- Free plan includes automation
Pricing: Free plan (1,000 subscribers, 12,000 emails/month). Paid plans start at $10/month.
Benchmark
Best for: Businesses needing multilingual campaigns and mobile-optimized templates.
Benchmark offers responsive templates, real-time editing, and a clean interface for fast campaign creation. Its automation covers abandoned carts, welcomes, and follow-ups.
With support for multiple languages, it’s great for global marketing. Benchmark also provides heat maps for better click-through rate insights.
Key Features:
- Responsive templates & drag-and-drop editor
- Automation for common workflows
- Multilingual campaign support
- Heat map click tracking
- Real-time editing
Pricing: Free plan (up to 500 subscribers, 3,500 emails/month). Paid plans from $13/month.
Whether you’re an SME sending your first newsletter or an agency running multi-client campaigns, the right email marketing tool can make all the difference.
If you need a free email marketing platform, MailerLite and Brevo are great starts. For advanced automation, consider Campaigner or Moosend. And if you value templates and simplicity, Mailchimp and Constant Contact deliver.
Choose based on your goals, budget, and how much automation you need—and watch your open and click-through rates climb.