Video is one of the most effective ways to engage an audience—whether you’re running a marketing campaign or teaching a virtual class. But traditional video production often demands a mix of creative skills, technical know-how, and significant time. That’s where AI-powered video tools come in.
From automated editing to script-to-video generation, today’s AI tools let users create impressive, professional videos with minimal effort. Whether you’re a content marketer aiming to repurpose a blog post into a video, or an educator looking to bring lectures to life, there’s a tool tailored to your workflow.
In this guide, we break down five of the best AI tools for video production in the current time. Each platform offers unique strengths—from AI avatars to text-based editors—and we’ll highlight their key features, intended users, and pricing to help you choose the right fit.
Synthesia
Best for: Ideal for organizations and educators who need professional training, internal communications, or multilingual videos—without filming or editing.
Synthesia is a leading AI video generator known for its realistic AI avatars. You simply input your script, choose a presenter from dozens of avatars, and the platform generates a polished video with accurate lip-sync and natural voiceovers. It also supports 140+ languages, making it ideal for global teams.
The interface is easy to use and fully web-based—no cameras or video editing experience needed. With over 300 templates, Synthesia is perfect for training modules, onboarding content, or explainer videos.
Key Features:
- Realistic AI avatars and voiceovers
- 140+ languages and accents
- 300+ video templates
- Script-based generation
- Web-based, accessible on all devices
Pricing: Trial available for limited use; Paid plans start at $18/month (billed annually)
InVideo
Best for: Perfect for social media marketers, small teams, or busy professionals who need fast, visually engaging videos from simple scripts or prompts.
InVideo uses AI to convert written scripts or prompts into fully produced videos complete with music, visuals, and voiceovers. Users can input a simple idea or full script, and the platform builds a video with relevant stock footage, subtitles, and AI narration.
Its strength lies in ease of use and speed—great for social media content or campaigns with quick turnarounds. InVideo also supports mobile devices, making it convenient for on-the-go editing.
Key Features:
- AI script-to-video generation
- Stock footage, text overlay, and voiceovers
- Template library for various formats
- Voice cloning (in higher tiers)
- Available via web and mobile
Pricing: Free plan with watermark and export limits; Paid plans from $20/month (billed annually)
Pictory
Best for: Great for marketers, educators, and bloggers looking to turn long-form content like articles or lectures into short, shareable videos.
Pictory excels at turning existing content—like blog posts, webinar recordings, and articles—into bite-sized, engaging videos. The AI summarizes text, selects appropriate visuals, and adds captions and music automatically.
This tool is especially useful for content marketers and educators who want to reuse written material for wider reach on platforms like YouTube, LinkedIn, or Instagram.
Key Features:
- Converts blogs or recordings into short videos
- Automatic subtitle generation
- Library of stock visuals
- Script-based voiceovers
- Web-based editor
Pricing: 14-day free trial; Paid plans start at $19/month
Descript
Best for: Content creators, podcasters, and educators who want to edit videos or audio simply by editing text.
Descript generates a transcript of your video, allowing you to cut or rearrange scenes by editing the transcript. Its AI tools remove filler words, clean up audio, and allow for voice cloning to correct or add narration without re-recording. It's perfect for polished, professional edits with minimal effort.
Key Features:
- Text-based video and audio editing
- AI audio cleanup and filler word removal
- Overdub voice cloning
- Stock media integration
- Cross-platform collaboration
Pricing: Free plan with watermark; Paid plans start at ~$16/month (billed annually).
Fliki
Best for: Marketers, bloggers, and small businesses that want to quickly turn scripts or blog posts into narrated videos—no editing skills required.
Fliki transforms text, blog URLs, or presentations into narrated videos with captions and visuals. With over 1,000 AI voices in 75+ languages, it supports natural voiceovers and AI avatars as presenters. Its voice cloning adds a personal touch without needing to record manually.
Key Features:
- Text or URL to video generation
- 1,000+ AI voices in 75+ languages
- 70+ AI avatars for on-screen narration
- Voice cloning for personalized narration
- Fully web-based and beginner-friendly
Pricing: Free plan (5 mins/month with watermark); Paid plans from ~$21/month (billed annually).
Lumen5
Best for: Best for marketing teams, corporate communicators, and educators who want to convert written content into professional videos—no editing experience required.
Lumen5 simplifies video creation by turning any text or article into a video with AI-assisted storyboarding. It identifies key phrases and pairs them with matching visuals and music. The drag-and-drop interface is ideal for users with no editing background.
Great for presentations, LinkedIn posts, or educational recaps, Lumen5 helps teams communicate visually without the technical barriers of traditional editing.
Key Features:
- AI text summarization and storyboarding
- Drag-and-drop video editor
- Huge stock media library
- Brand customization tools
- Web-based platform
Pricing: Free plan (with Lumen5 branding); Paid plans start at $29/month
Runway
Best for: Designed for creative marketers, content teams, and advanced users who want cutting-edge AI tools for editing, effects, and generative video creation.
Runway ML offers a powerful suite of AI video tools, including text-to-video generation, background removal, motion tracking, and audio synthesis. Its Gen-2 model enables users to create visuals directly from text prompts—ideal for original, experimental content.
Though more advanced, Runway unlocks high-end capabilities for marketing campaigns, artistic projects, and educational media that go beyond the basics.
Key Features:
- Text-to-video generation (Gen-2)
- Video inpainting and motion tracking
- Real-time collaboration tools
- Voice and audio generation
- Cloud-based editing environment
Pricing: Free plan with limited credits; Paid plans from $12/month (billed annually)
Whether you're building training content, creating videos for social media, or turning blog posts into motion visuals, AI-powered video tools can save time and elevate your output. These five platforms cover a wide range of needs—from simple, fast production to high-end creative control.
Marketing teams can scale campaigns with fewer resources. Educators can make learning more engaging. And anyone, regardless of skill level, can now create compelling videos without picking up a camera.
Choose the tool that aligns with your goals, content type, and audience—and start producing professional-quality videos with ease.