Video advertising software allows advertisers to purchase, manage, and display video ads across websites. Typically overseen by a company's marketing team or a third-party ad agency, video advertising can be used to boost both brand awareness and drive direct response campaigns. Advertisers often choose video advertising for its potential to deliver higher engagement rates and better conversion outcomes compared to other marketing channels. While video advertising can be available through specialized, best-in-class products, it is more commonly integrated into cross-channel platforms. These platforms often combine video advertising with other capabilities, such as search, display, mobile, or social media advertising software.
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Google Marketing Platform
google.com
Google Marketing Platform umožňuje spravovať a merať online marketing: sledovať návštevnosť, analyzovať správanie používateľov a spravovať reklamné kampane.
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