Heatmap tools provide insights into the behavior of web or mobile visitors as they interact with a specific page on a website or mobile device. Marketers and web developers leverage heatmaps to visually depict user actions such as clicks, hover movements, and scrolling on a webpage. These visual representations showcase the aggregated clicks and mouse movements, offering in-depth data for marketers and UI/UX designers to assess. This data is crucial for evaluating the effectiveness of a page's design in capturing viewer attention, identifying areas for enhancement, and ultimately boosting engagement and conversion rates.
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