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Embedded integration platforms, also known as embedded integration platform as a service (eiPaaS), enable product teams to build, manage, and govern native integrations with third-party applications that their customers use. Unlike traditional integration platforms as a service (iPaaS), which are focused on automating and connecting internal business functions, embedded integration platforms allow software providers to create and deliver integrations that directly serve their users' needs. For example, a product team might want their application to trigger notifications in their customers' preferred business messaging software. Instead of building and maintaining this integration from scratch, companies can leverage embedded integration platforms that offer prebuilt integration tools, streamlining both the development and maintenance processes. Key features of these platforms include push notifications, white-labeling options, workflow automation, and a variety of integration capabilities. While embedded integration platforms share similarities with iPaaS solutions, the key difference is that integrations built using eiPaaS are customer-facing, whereas traditional iPaaS focuses on internal integrations within an organization.