Digital wayfinding software enables businesses to create digital maps and tours for their customers. This software primarily serves two groups: businesses that need to display their layouts, such as those in the tourism industry, and customers who use the maps to navigate. The maps created with this software can be accessed via a mobile app, an interactive touch kiosk, or a web-based app. Airports, college campuses, shopping malls, hospitals, convention centers, historical sites, and museums frequently use digital wayfinding software because these locations are often large and challenging to navigate without assistance. By incorporating interactive maps, users can easily find their current location and desired destinations, enhancing satisfaction and improving traffic flow within the premises. Businesses using digital wayfinding software can customize their maps or tours by adding text, images, video, and audio to meet their specific needs. The software also supports multiple languages to accommodate a diverse audience. Additionally, some digital wayfinding solutions include analytics features that allow businesses to track visitor demographics and behavior as they move through the complex.
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