Snowplow BDP (Behavioral Data Platform) generates, governs and models high-quality, granular Behavioral Data, ready for use in AI, ML, and Advanced Analytics applications. When integrated with other tools from the modern data stack, Snowplow can power a wide variety of advanced use cases, allowing organizations to drive significant business value with behavioral data. Snowplow’s unique, open source architecture enables data teams to take full control and ownership of their data and infrastructure, without vendor lock-in or a prescribed view of how the data should be collected, modeled or used. Built to empower data teams to capture and operationalize behavioral data at scale, the quality, flexibility and granularity of Snowplow behavioral data is what sets our technology apart.
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