Disinformation detection tools assist organizations in identifying fake, synthetic, or misleading content across various media formats, including videos, images, text, audio, social media accounts, and more. Disinformation can have significant negative impacts on businesses. Fake images might be used for fraudulent activities, while malicious deepfake videos could harm a company’s reputation. Social media bot attacks can disrupt operations, and synthetic speech can facilitate impersonation scams, often leading to fraudulent financial transactions. By using disinformation detection tools, companies can identify these forms of false media, enabling them to take proactive and informed steps to mitigate potential risks.
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