Data Management Platforms (DMP) - Cele mai populare aplicații

Data Management Platforms (DMPs) are centralized systems that collect, store, and analyze a company’s customer, audience, and marketing data. They enable organizations to maximize the value of the vast amounts of data they gather by integrating information from various sources and presenting it in a user-friendly format. DMPs are widely used by advertisers, marketers, and publishers to build detailed, customized data sets and enhance user targeting for digital advertising. These platforms aggregate data from multiple sources, including first-party systems like CRM software, digital analytics tools, advertising technology (such as campaign management software and publisher ad management solutions), and ad networks, as well as third-party data providers.

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