Brand Intelligence Software - Cele mai populare aplicații

Marketing leaders employ Unified Brand Intelligence (UBI) software to enhance brand health and broaden the reach of their marketing funnel. Consumer-facing brand marketing teams utilize UBI solutions to gain insights into the daily or periodic sentiments and perceptions of their consumers or buyers. UBI platforms systematically gather online signals from various digital channels, encompassing advertisements, web traffic, social media, public relations, and online reviews. Through comprehensive analysis, these platforms assess whether a brand's visibility surpasses that of its competitors and evaluate the resonance of the brand marketing with buyers. UBI platforms offer tailored recommendations to guide brand improvement initiatives.

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Qualtrics

qualtrics.com

Platformă pentru creare, distribuire şi analiză de sondaje; colectează şi centralizează feedback (clienţi, angajaţi, produse) şi oferă analize, rapoarte şi integrare API.