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ALPS is an SEO and content marketing platform that transforms organic search into a performance channel. It helps you prioritize your SEO and content initiatives, create optimized content that addresses your prospect's needs, and get you in front of the SERP results. ALPS patented software reverse engineers Google’s ranking algorithm with unprecedented accuracy—making it possible to predict SERP performance of your content and optimize for better results even before you publish. At its core, ALPS leverages AI/NLP to objectively score and benchmark all competitors' content to inform your SEO and content choices. With ALPS you can create an informed content strategy, create relevant and high-quality content using AI-enabled content briefs, optimize content with simulation, and stay at top of your site’s performance and governance. Additionally, to ensure success and rapid value realization of enterprise SEO programs we offer dedicated client support and service packs designed to fill any competency gaps. ALPS helps enterprises with the following: • Develop an informed content strategy with a deep understanding of search-user needs, topical landscape, and ever-changing competitive content landscape • Win topical authority by suggesting how much content and authority are required to win in a category • Create high-quality content at scale with AI-enabled content brief • Optimize content to arrive at the best performing version by predicting real-time changes in the organic search ranking • Making a business case for SEO initiatives

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