Folktale

Folktale is a video platform transforming stories into qualitative insights. With Folktale you can collect and analyze authentic voices and lived experiences, turning them into actionable data that reveals the true impact of your work.

Humans are more than numbers

Authentic human stories rarely translate well into categories and numbers. Quantitative data tells part of the story, but real change happens when we understand the human experiences behind it. Folktale bridges this gap, helping organizations move beyond numbers to capture the deeper narratives that drive meaningful change.

Elevate your impact

Folktale is ideal for NGOs and non-profits; corporates and social enterprises; and development and government agencies. Our platform is used by program managers, evaluation and communications teams to gather and amplify community voices.

Amplify the voices that matter

Folktale’s participant-led storytelling approach shifts the power to those whose voices matter most. By harnessing the authentic lived experiences of communities, Folktale helps you move beyond numbers and text-heavy reports, and closes the gap between you and your impact.

Simple, scalable digital tool

Folktale makes it easy to collect video stories from anywhere in the world. These stories are then analyzed for key insights, used in impact reports, presentations, and case studies. Features include:

Video Story Collection: Real-time narratives from the field. Impact Visualization: Create compelling reports with video content. Thematic Analysis: Summarize key themes across stories. Feedback and Learning: Gain real-time insights from those you serve. Diverse Language Support: Collect stories in multiple languages. Informed Content: Prior and informed consent is always sought upfront.

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