Through-channel marketing software enables brands to seamlessly connect with their channel marketers, partners (such as retailers, agents, distributors, and resellers), and agencies to execute scalable marketing programs. This software facilitates the setup of customizable content experiences for local marketers or channel partners, as well as the execution of digital marketing campaigns on behalf of the brand. Also known as distributed marketing software, it offers continuous marketing support to channel partners, aiding companies in managing branding and tracking channel performance. Distinguished from partner management software, which primarily facilitates communication and content exchange between the company and its partners, through-channel marketing software focuses specifically on automating the marketing process. It provides tools for creating campaigns and marketing content, thereby reducing costs for companies. Marketers utilize this software to optimize funding for local marketing and expand advertising and local marketing messages through their distributed networks. Unlike marketing automation software, which also streamlines marketing workflows and measures campaign outcomes, through-channel marketing software is exclusively used by channel partners to amplify brands and boost revenue. It affords brands greater control over the use of marketing materials within distributed networks while offering partners flexibility to customize marketing content. Through-channel marketing software often integrates with CRM software, enabling partners to upload leads and additional records for marketing purposes. To be included in the Through-Channel Marketing category, a product must: * Allow channel partners to access marketing materials, assets, and tools through an automated platform. * Provide lead management capabilities, including lead nurturing, lead scoring, and lead tracking. * Assist channel partners in implementing effective, scalable, and brand-compliant marketing campaigns. * Offer reporting features to track the success of through-channel marketing programs, encompassing emails, events, digital advertising, and other metrics.
Hantar Aplikasi Baharu
Mindmatrix
amp.vg
Mindmatrix Bridge menyatukan pengurusan rakan kongsi (PRM), pemasaran rakan kongsi dan sokongan jualan untuk mengurus kolaborasi, kandungan dan hasil jualan.
SproutLoud
sproutloud.com
SproutLoud membantu pasukan jenama melaksanakan, mengurus dan mematuhi kempen pemasaran tempatan melalui pengurusan aset digital, insentif saluran dan automasi.
Marvia
getmarvia.com
Marvia ialah platform SaaS untuk automasi pemasaran tempatan: urus, sesuaikan dan edarkan bahan pemasaran serta aset digital secara terpusat kepada cawangan tempatan.
Vartopia
vartopia.com
Vartopia mengurus hubungan rakan kongsi dan saluran: pendaftaran tawaran, perkongsian lead, pembayaran rakan, pengedaran dua peringkat, analitik saluran, portal rakan dan integrasi CRM.
Vibe.co
vibe.co
Vibe.co membolehkan pemasar dan jenama, tanpa mengira saiz, memasang iklan di TV dalam masa 5 minit. Jalankan kempen di lebih 500 saluran TV dan aplikasi penstriman.
StructuredWeb
structuredweb.com
StructuredWeb menyediakan platform automasi pemasaran saluran yang mudah digunakan untuk membantu jenama dan rakan niaga menjana permintaan, mengukuhkan penglibatan rakan niaga dan meningkatkan hasil saluran.
Impartner
impartner.com
Impartner ialah platform PRM/TCMA untuk mengurus rakan kongsi saluran: onboarding automatik, pengedaran kandungan, automasi aliran kerja dan laporan bagi menyokong jualan melalui saluran tidak langsung.
xAmplify
xamplify.com
xAmplify ialah platform automasi pemasaran saluran yang membantu mengurus rakan kongsi, menjana petunjuk oleh rakan kongsi, melancarkan kempen dan memudahkan penutupan perjanjian.
Channext
channext.com
Channext ialah platform untuk mengurus rakan kongsi: segmen, sokong pemasaran, urus paip jualan dengan integrasi CRM, dan ukur penglibatan untuk analitik menyeluruh.
PowerChord
powerchord.com
PowerChord membantu jenama dan pengeluar yang jual melalui rangkaian pengedar menyelaraskan mesej dan menggunakan data untuk memperbaiki pengalaman pelanggan serta menyepadukan dengan teknologi pemasaran sedia ada.
Relevize
relevize.com
Relevize membolehkan pemasar saluran menjalankan dan mengedarkan kempen iklan berbayar berskala untuk rakan kongsi, mengoptimumkan penjanaan petunjuk dan menjejak pulangan pelaburan.
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