Display advertising software enables businesses to advertise across a wide array of websites. These tools allow advertisers to buy, manage, and place various types of display ads, such as banner ads, overlay ads, and rich media ads. Typically managed by a company’s marketing team or an external ad agency, display advertising aims to boost both brand awareness and drive direct response initiatives. Compared to other advertising channels, display advertising offers the broadest reach, making it one of the most prevalent forms of online advertising. While display advertising functionality can be found in specialized, standalone products, it is more commonly included as part of a cross-channel advertising platform, which integrates other channels like search, mobile, social media, and video. Some display advertising software also operates as a demand-side platform (DSP), enabling real-time ad serving through real-time bidding (RTB). These platforms are complemented by publisher ad management products, such as publisher ad servers and supply-side platforms (SSP), which allow website owners to create and sell ad inventory on their sites.
Hantar Aplikasi Baharu
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