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Competitive intelligence tools empower businesses to gather, assess, and respond to the dynamics of their competitive environment. The insights derived from competitive intelligence data are valuable for multiple teams within an organization, such as marketing, sales, product development, and senior leadership. Marketing, sales, and product teams benefit from competitive intelligence software by gaining insights into areas like advertising strategies, pricing adjustments, product introductions, and discontinuations. Additionally, senior executives can leverage competitive intelligence solutions to guide investments and shape future corporate strategies.