E-commerce data integration tools are cloud-based solutions designed to manage and streamline e-commerce, business, and sales data. These tools connect various applications—such as CRM systems and marketing automation platforms—to each other or to external databases for data storage. They enable businesses to maintain up-to-date consumer information, ensuring that sales teams have easy access to the latest data. While many of these tools share features with iPaaS (Integration Platform as a Service) solutions, e-commerce data integration products are specifically tailored to meet the unique needs of e-commerce businesses.
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