Data exchange platforms enable businesses to seamlessly transfer and acquire data without altering its core meaning during the process. These platforms ensure that data is transmitted in a standardized format, often normalizing it for easier consumption by receiving systems. Many exchanges also offer data-as-a-service (DaaS), allowing businesses to access large volumes of industry, market, source, or subject-specific data that can drive valuable insights and market intelligence. Teams in product development, marketing, and business strategy can leverage this data to inform planning and drive key initiatives. Additionally, the data can be used to support machine learning training and development. Data exchange platforms can integrate with a variety of other tools, such as data management platforms (DMPs) for organizing and storing data, data mapping software for transferring data into storage, and data visualization tools for creating readable dashboards and graphics.
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