Social commerce platforms enhance online sales by leveraging social media channels like Facebook, Instagram, and Twitter. These platforms enable sellers to interact and engage with buyers and influencers through user-generated content, shoppable posts, live streams, referrals, gamification, and occasionally augmented reality (AR) or virtual reality (VR) technology. Marketing teams utilize social commerce software to design and oversee social media campaigns, while product managers use it to ensure the accuracy and brand compliance of shared data.
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