Companies utilize mobile attribution platforms to identify the origins of mobile app installations, encompassing campaigns, partners, and channels involved. This software discerns where users initially encounter an app and employs various identifiers to assess the app's journey from pre-installation to post-installation. In contrast to general attribution software, which relies on pixels and cookies to gauge the impact of actions and touchpoints across marketing and sales endeavors, mobile attribution software concentrates specifically on the methods driving individual app installations. Given that mobile apps operate independently from cookies, mobile attribution software relies on alternative identifiers such as IP addresses, device IDs, device types, browsers, and operating systems. Many providers of mobile attribution software emphasize "people-based" attribution, broadening the attribution scope by amalgamating all user interactions and conversions, irrespective of their source.
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