Outbrain

Outbrain is a platform designed to help advertisers and publishers connect with their audiences more effectively. It specializes in native performance advertising, providing tools that allow businesses to reach users across various platforms, including websites, mobile apps, and connected TV (CTV). By leveraging contextual data and predictive demographics, Outbrain offers advertisers a way to target their audiences without relying on personal user data, making it a viable alternative to walled gardens.

One of Outbrain's key strengths is its ability to deliver full-funnel solutions for advertisers. This means that businesses can use Outbrain to manage campaigns from branding to conversion, ensuring that they can engage with their audience at every stage of the customer journey. Additionally, Outbrain provides robust user management capabilities, allowing account owners to manage permissions and access levels for different users, ensuring that teams can collaborate efficiently.

Outbrain's integration with various data sources allows it to offer insights into user behavior and interests, which can be invaluable for creating targeted and effective advertising campaigns. By focusing on the open internet, Outbrain aims to provide a trustworthy environment for both advertisers and publishers, enhancing the overall advertising experience by ensuring that ads are placed in contexts that are relevant and engaging to users.

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Website: outbrain.com

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