Companies rely on SSL and TLS certificates to ensure their websites offer visitors encrypted and private browsing experiences. SSL (Secure Sockets Layer) and TLS (Transport Layer Security) are standard protocols used to initiate encrypted connections between servers and clients. These connections are established using SSL and TLS certificates, which generate unique encryption keys to create secure links between websites and their visitors. SSL and TLS certificate solutions provide businesses with the necessary certificates to secure data exchanged across their sites. By implementing these tools, companies not only protect their visitors' information but also comply with the standards set by search engines. Websites lacking SSL or TLS certificates may face penalties or reduced visibility in major search engines, which can significantly affect site traffic.
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