Mobile Advertising Software - Πιο δημοφιλείς εφαρμογές

Mobile advertising software enables businesses to run ad campaigns on mobile devices like smartphones and tablets. These tools allow advertisers to buy, manage, and place various types of mobile ads, including banner ads, video ads, interstitial ads (full-screen ads), and in-app ads. Mobile advertising is typically managed by a company’s internal marketing team or external advertising agencies to promote both brand awareness and direct response goals. The primary aim of mobile advertising software is to help advertisers engage consumers on their mobile devices, rather than through desktop or laptop computers. These tools are often integrated into cross-channel advertising platforms, which also support other advertising channels like search, display, social media, and video ads. Many mobile advertising platforms function as demand-side platforms (DSPs), enabling real-time ad purchases through real-time bidding (RTB). On the publisher side, app monetization software allows app developers to create and sell ad inventory within their mobile apps, while publisher ad servers enable the creation and sale of ad space on mobile websites.