Nonprofit organizations utilize donor prospect research software to identify potential donors. This software analyzes extensive data from various vendors to uncover hidden prospects. It not only provides valuable donor information but also matches nonprofits with donors based on shared interests. More advanced systems offer intelligent recommendations for engaging with donors and scoring prospects according to their likelihood and capacity to contribute. Typically, donor prospect research software integrates with nonprofit CRM systems to help manage donor relationships and works alongside fundraising and accounting software to process and track payments, gifts, and donations.
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